Ticketmaster Mexico to switch to digital ticketing

Published August 16, 2023

Ticketmaster Mexico will replace paper tickets with a new form of digital ticket, which it hopes will combat issues with reselling, duplicates and fakes.

Event-goers will be able to buy tickets using the SafeTix app, via a user account verified with an email address and phone number. The app then creates a digital ticket that can be displayed on a mobile phone, with a dynamic barcode that changes every 15 seconds to prevent counterfeiting.

Ticketmaster launches the new system in Mexico after it was forced to pay more than 18 million pesos (US $1 million) to 2,155 ticket holders who were denied entry to a Bad Bunny concert at Mexico City’s Azteca Stadium in December.

The venue saw dangerous crushes and repeated failures of the ticketing system, due to what Ticketmaster claimed was an unprecedented number of fake tickets. The company avoided a fine from the Federal Consumer Protection Agency (Profeco) by agreeing to pay disappointed ticket holders 100% of the ticket price, plus 20% compensation.

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