Guanajuato Film Festival unveiled its new image inspired by Artificial Intelligence

Published March 29, 2023

The 26th edition of the Guanajuato International Film Festival (GIFF) will take place next July. On this occasion, it will address the challenges and opportunities that Artificial Intelligence (AI) represents for the creative industries, mainly audiovisual.

“These new technologies promise to revolutionize the way we work, live, and even how we think. True to our avant-garde spirit, AI will be used in all areas of the Festival; editorial, events, accreditations, conferences, etc. As a sign of the new paths that are opening up to our creativity, we present this year’s official image, designed with AI guided by graphic artist Analí Jaramillo” which detailed the festival during the presentation of its image for 2023.

“The ethical and intellectual dilemmas caused by AI are not a futuristic question, its disruptive power is present here, right now. Like all cutting-edge technology, it offers us both new capabilities and new threats.”

GIFF will this year bring to the table the most complicated questions about issues such as intellectual property, decision-making, privacy, content homogenization, and updating of legislation, urgent questions to responsibly assimilate the brand new skills offered by the contemporary world and ignite creative modes that have not been seen before.

During the event, the international film community gathered in the Bajío will have the opportunity to thoroughly analyze both the predictable and unpredictable consequences brought about by the most recent digital revolution.

“The future of film and the creative industries has caught up with us, the relationship between machine and man is becoming more complicated”

When and where will the Guanajuato International Film Festival take place?

The festival will be held from July 20 to 31 in cities in the center of the state of Guanajuato such as Leon, San Miguel de Allende, and Irapuato.

GIFF is a space for the exhibition of quality cinema, where filmmakers and anyone seeking to join this group of creators of the seventh art meet. The call to participate in this festival will be open until April 1st and the categories handled by GIFF are the following:

• Short films: fiction, experimental, animation, documentary, virtual reality, Mexico, and Guanajuato.
• Feature Films: International Documentary Feature, Mexican Documentary Feature, International Fiction Feature, Mexican Fiction Feature.

In order to continue promoting Mexican cinema, registration is completely free for national filmmakers. For more details, you can consult the website directly. As detailed in the Call for Entries, each category will have various prizes and benefits, including the fact that GIFF is a qualifying festival for Oscar nominations.

History of GIFF

With 13 years of formation, GIFF has a total of 164 short films produced, 1,640 filmmakers trained, 263 specialized workshops taught, 3 guest countries, 17 states of the republic, and 44 Guanajuato communities impacted.

The Guanajuato International Film Festival was founded in 1998 by Sarah Hoch and Ernesto Herrera, GIFF has established itself throughout this quarter century as a vital nucleus of training that contributes to the success of new filmmakers, actors, producers, screenwriters, and technicians in our country.

“GIFF includes an official selection in competition and special screenings with the most select Mexican and international cinema, conferences, workshops, industry spaces, concerts, tributes, premieres, and many more activities to enjoy art and culture together in the privileged spaces offered by the cities of Guanajuato.”