Get to know Reserva de la Familia’s new secret cellar in San Miguel de Allende

Published May 14th, 2023

Tequila Reserva de la Familia and Hotel Casa 1810 joined forces to create a secret and unique space in one of the most emblematic places in Mexico. San Miguel de Allende is an Intangible Heritage of Humanity city, which has earned worldwide recognition as one of the most beautiful places in the world. That is why many brands are betting on this market, which receives thousands of visitors of different nationalities, who are looking for unique experiences that help them get to know Mexican culture.

That is why Reserva de la Familia, is located in Tequila Jalisco. It decided to bring the beauty of this craft to its new cellar; a very special place that represents the fusion between Tequila Jalisco, -the place where it all began-, and San Miguel de Allende, -the cultural city par excellence of our country-. Thus creating a little sybarite corner for lovers of this drink.

The experience begins in the old basement of Casa 1810 -which was part of the line of subway tunnels in San Miguel de Allende- and the subway cellar -also fed by tunnels- that stores the brand’s tequila inside La Rojeña, the oldest distillery in Latin America. This secret place full of stories is a must-see on your next visit to San Miguel de Allende.

Here you can live unique tasting experiences with the Premium line: Tequila Reserva de la Familia Extra Añejo, Tequila Reserva de la Familia Platinum, and Tequila Reserva de la Familia Reposado, all accompanied by an exceptional pairing specially prepared by the Hotel’s corporate Chef, Irving Cano. This secret cellar has space for less than 20 people, so you will need to reserve it in advance.

The Casa Collection 1810 group is a place that seeks to recover the history behind the spaces, approaching contemporary luxury, without forgetting the importance of rescuing the craftsmanship and tradition of all that Mexico means. The same philosophy is shared by Reserva de la Familia de José Cuervo, values that exalt the crafts and traditions of Mexico. Respecting time, the product, the land, and the flavors that come with the years of maturity of the agaves, resulting in a liquid legacy of more than 250 years.

DIRECCIÓN: CODO 3, ZONA CENTRO, CENTRO, 37700 SAN MIGUEL DE ALLENDE, GUANAJUATO
TEL: 415 980 0046
SITIO WEB: CASA1810.COM