Tourist campaign kicks off in San Miguel de Allende entitled “If you are looking for a reason”.

Published June 29th, 2021

As part of the tourism reactivation strategy being carried out by San Miguel de Allende, the Heart of Mexico, announced the launch of its campaign “If you are looking for a reason, listen to the heart”, which started this past weekend with the goal of being increasingly closer to travelers.

This campaign seeks to present new outdoor experiences and complement the cultural, traditional and artistic essence of the destination, as the goal is to be a destination increasingly closer to travelers, “If you are looking for a reason” will show the best moments of San Miguel de Allende, from sunrise to sunset.

“What we are looking for with this campaign is to reach the segment called leisure, since 70% of our visitors belong to this segment, but we are sure that it can and should be projected equally for other segments such as MICE, romance, gastronomy or business. We are a destination that has a wide and varied offer that adjusts to the needs of national and foreign travelers,” assured Jesús Gonzalo González Rodríguez, municipal president of San Miguel de Allende.

2020 was a totally atypical, challenging and unexpected year, which significantly affected the tourism industry at a local and global level. Each of the destinations reinforced their hygiene protocols, in the case of San Miguel de Allende we adjusted many experiences, hotels, restaurants to the new reality, as well as to a new tourist who takes trips, but in a more cautious way. In this sense, the destination, along with Guanajuato, was the first non-beach destination in Latin America to receive the Travel Safety Stamp, awarded by the World Travel and Tourism Council (WTTC).

In addition, the city, through the joint work of hotels, restaurants and experiences, has been awarded internationally as the “Best Small City in the World” by Condé Nast Traveler’s Reader’s Choice Awards 2020. It stands out as a friendly, kind destination, with a unique quality of services in a World Heritage City.

Thanks to the destination’s efforts, during 2020, according to the “2020 Visitor Profile of San Miguel de Allende” conducted by the Guanajuato State Tourism Observatory, the destination received 723 thousand visitors during that year, of which 243.2 thousand stayed in hotels, which generated an economic revenue of $2.837 billion pesos. It should be noted that tourist satisfaction is high, so they visit the destination more than once throughout the year, so we must continue to provide more than one reason to keep coming back and attract new visitors.

“For this 2021, according to the Federal Ministry of Tourism, throughout the country we expect foreign tourism to increase 4.7% and local tourism to reach an economic revenue of $1,649,974 million pesos,” said Edgar Israel Zamudio, general director of the San Miguel Tourism Council. “For this reason, San Miguel de Allende is launching “If you are looking for a reason”, which will help the city and the entire country in the recovery of this important economic activity,” he concluded.

The Heart of Mexico is the destination brand registered by the Tourism Council of San Miguel de Allende, Guanajuato since 2005, with which for the past 16 years we have promoted the attractions, products, and tourist experiences that, thanks to the special creativity and innovation of our collaborators, have been generated by entrepreneurs, artists, service providers and artisans from San Miguel de Allende by birth and by adoption, regardless of their nationality of origin.