Romance Tourism is Growing Exponentially in Mexico

Published November 3, 2022

Romance Tourism is an efficient industry that accelerates the economic growth of many communities in the country, helps modernize the infrastructure, boosts the economy, promotes our cultural resources, balances social equality, and supports sustainability.

This segment covers not only destination weddings but also proposals, bachelor and bachelorette parties, honeymoons, wedding anniversaries, vow renewals, the final trip before the baby’s birth (Babymoon), second weddings, travel with the family (Family Moon) and a new niche that is growing exponentially with the current epidemiological and economic conditions, which are elopement weddings.

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In Mexico, year after year, the network of resources throughout the destinations specializes in this segment, holding a significant number of destination weddings annually. While the favorite setting for couples has been our beautiful beaches, the new generations are attracted to colonial and adventure destinations.

Colonial and Adventure Destinations
Therefore, the Mexican Tourism Board – SECTUR, through the General Directorate of Innovation for Tourism, is promoting Romance Tourism. The organization is focusing not only on destination weddings but also seeking the integration of other tourism products and experiences in and around that particular moment, allowing the incorporation of the local population, which contributes to raising their quality of life.

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