Barra Mexico opens its doors to the public in San Miguel de Allende

Published August 8th, 2021

The largest cocktail event in Latin America arrives in San Miguel de Allende with a new modality for the general public.

Over the past six years, Barra México has become a mythical event for any lover of good drinking: a conference hall filled with the best brands of distillates, ferments, liquors, as well as the best cocktail proposals in the world, thanks to the presence of renowned national and international bartenders.

However, for anyone who did not belong to the spirits industry, going to this event was only a dream come true. That was until this year. For the first time, Barra Mexico will be held in San Miguel de Allende and among its novelties, there is already accessible for the amateur public to attend.

The sixth edition of Barra México will be held from August 26 to 30, and for the first time, the venue will be San Miguel de Allende, with the aim of turning this city into the national capital of fine drinking. The event will feature a series of talks by different industry experts, with the aim of both educating and encouraging responsible consumption of alcoholic beverages. To achieve this, one of the promoters is JAC, a Mexican transportation company that has vehicles with combustion and electric powertrains.

The gastronomic offer will be plant-based to minimize the environmental impact of meat production.

How much does it cost to go to Barra Mexico?
All Access
Friday, August 27, and Saturday, August 28, from 12:00 to 18:00 hours.
Includes access to events, experiences, tastings, and seminars, as well as three drinks per day and access to Villa Barra México.
Cost: 2,600 mxn

Day Pass Friday or Saturday
Friday, August 27, or Saturday, August 28, from 12:00 to 18:00 hours.
Includes access to events, experiences, tastings, and seminars, as well as three drinks per day and access to Villa Barra Mexico.
Cost: 1,500 mxn

PRO (for industry professionals only)
Friday, August 27 and Saturday, August 28, Sunday, August 29 from 11:00 am to 6:00 pm (This day is only for industry professionals with proof of affiliation to the hospitality, gastronomy, events, or alcoholic beverage industry).
Includes access to Villa Barra Mexico, events, experiences, tastings, and seminars.
Cost: 1,100 mxn