Salvatore Ferragamo opens ephemeral space in San Miguel de Allende

Published April 15th, 2022

Italy’s Salvatore Ferragamo brings its luxury to San Miguel de Allende, one of Mexico’s most renowned colonial cities and a UNESCO World Heritage Site since 2008.

FashionNetwork.com was able to confirm that the brand with almost 100 years of history has been installed in pop-up format inside the Live Aqua Urban Resort San Miguel de Allende hotel since last March, with an outstanding proposal of handbags, belts, hats, footwear, and clothing, both for women and men.

The hotel complex, located in the downtown area of the picturesque city, revealed to this media that the ephemeral space will remain active for 3 more months, adorning its main entrance in the Lobby.

Based in Florence, Italy, Salvatore Ferragamo creates, produces, and sells luxury products for men and women worldwide since its founding in 1927. The company offers footwear, leather goods, clothing, silk goods, jewelry, other accessories, fragrances, as well as eyewear and watches.

The Florentine brand landed in Mexico more than 20 years ago in alliance with the luxury chain El Palacio de Hierro, where it installed its first shop-in-shop. It currently markets its luxury proposal through more than 20 active establishments in the domestic market, including single-brand stores and shops-in-shops within the aforementioned El Palacio de Hierro.

Regarding its financial results, Salvatore Ferragamo recorded an increase in revenues of 29.6% in 2021, compared to the accumulated in the 12 months of 2020. Meanwhile, the company’s sales during the fourth quarter also grew double-digit, reaching 20.8%, driven by the good performance of its business in North America and the online channel.