Workshop: Bank Out Your Book Proposal [] San Miguel Literary Sala

BANG OUT YOUR BOOK PROPOSAL

July 22–Sept. 20

5:00–7:00 PM CDT

ANNA KNUTSON GELLER’s student evaluations say it all! Her SMA Literary Sala 2019 Book Proposal Boot Camp: Overall Rating 4.8/5; Presenter’s Organization: 5/5: Pace & Tone: 4.8/5. Her 2020 Sala Workshop, When and How to Query Agents: Overall Rating 5/5; Presenter’s Organization: 5/5; and Pace & Tone: 5/5!

In this upcoming 2-month, 6-class intensive workshop (plus one-on-one consults), Anna will lead you through everything you need to know to craft a winning book proposal: its primary purpose, the story it needs to be telling, and the essential components every proposal should contain. Working collaboratively as a small group, you will study each key structural element, shedding light on why some proposals persuade while others fall flat. You will examine ways to convincingly articulate your book’s need in the marketplace and your authority to tell a particular story. You’ll learn why identifying your target audience is just the beginning, receiving surefire strategies on building your platform and credentials and how to meaningfully highlight them to agents and publishers. You will also obtain advice on the importance of contextualizing your project through market research and competitive title analysis so as to boost your project’s viability and salability.

You’ll leave this workshop with a finished book proposal that’s ready to submit to agents. You’ll benefit from intensive group sessions, collaborative feedback from your cohort, peer support and accountability, homework assignments reviewed by the instructor, and one-on-one guidance.

Schedule for this 6-Part Master Class:

Class 1: Book Idea | July 22 | 5:00–7:00 PM CDT
Class 2: Market/Audience | July 29 | 5:00–7:00 PM CDT
Class 3: Comp Titles | August 19 | 5:00–7:00 PM CST
Class 4: Author Info and Promotion | August 26 | 5:00–7:00 PM CDT
Class 5: Title, Hook, Overview, and Choosing Sample Material |September 23 | 5:00–7:00 PM CDT
Class 6: Querying and Beyond | September 30 | 5:00–7:00 PM CDT

ANNA KNUTSON GELLER has nearly twenty years of experience in the publishing industry, ranging from editor to literary scout to rights director to agent. She began her publishing career in Paris, working as an assistant at the literary agency Agence Michelle Lapautre and as a junior editor at Editions Plon. In 2008 she moved to New York to join Maria B. Campbell Associates, where she scouted books for international publishers as well as for Warner Bros. As Director of Foreign and Subsidiary Rights at The Book Group, she negotiated translation, film, and audio deals on behalf of bestselling authors such as Joshua Ferris, Paula McLain, Celeste Ng, and Helen Simonson. In 2016, she founded Write View, a literary agency with a focus on practical nonfiction, spirituality, and inspirational memoir. Anna splits her time between New York and San Miguel de Allende, Mexico.

Ticket Price for this 6-Part Master Class: $1,800 USD

Tickets can be purchased at: San Miguel Literary Sala