Volaris operates at 113% of capacity compared to 2019

Published July 6th, 2021

According to Ya Vas data, collected using Volaris’ flight booking system and its travel package booking system, from November 2020 to date, the scenario has improved considerably. Omar Carrera, director of the agency, points out that as an example, the airline is operating at 113 percent of its capacity compared to 2019.

The executive pointed out that although, at an industry level, it is still not possible to talk about the levels that existed before the pandemic, they have already begun to see important signs of tourism reactivation marked by the recovery of confidence and the desire of people, especially generation X and Millennials “70 percent of those who are booking trips belong to these generations”, to make trips in the short term.

He highlighted that contrary to other years in which people were guided by the offers to buy their vacation package within the three peak seasons (Easter, summer, and Christmas holidays), the information from the platform shows that today, those people who are looking to take a trip to the short term are more likely to book a trip to the short term, those people looking to take a trip to the short term are not tied to vacation seasonality and are willing to spend more, giving less relevance to the offers, which is why they have seen a greater number of reservations in 4 and 5-star hotels, as well as in Grand Tourism hotels, throughout these six months.

He said that according to the reservations and what they perceive in the platform and in Volaris flight reservations, they have detected two types of very marked destinations: vacation and cultural, which internally they associate it with the possibility of taking advantage of the Home Office in different places that offer alternatives to be able to do more activities in the free moments, and it is closely linked to cultural cities and magical towns.

He said that the vacation market is completely linked to beach destinations and people usually take advantage of Thursday to Sunday. Among the destinations are: Cancun, Puerto Vallarta, Puerto Escondido, Los Cabos and Acapulco.

On the other hand, cultural or home office tourism, he said, tends to be in destinations where people travel during the week. The most important hotel reservations are in Oaxaca, San Miguel de Allende and San Miguel de Allende: Oaxaca, San Miguel de Allende, Valle de Bravo, Tequisquiapan and Tepoztlán.

He pointed out that as normality is returning to the work and school environment, thanks to the national vaccination strategy, they have begun to see a gradual increase in reservations marked by the high seasons, so in the coming months, they expect this trend to increase, although, given the flexible labor policies that many companies have adopted permanently, they expect a segment of the population to maintain new travel habits that are not marked by these seasons, especially those linked to this new tourist who seeks options to leave home to make Home Office from a different place.

He stressed that the tourism recovery will continue and, although there is still a long way to go, the demands of the new tourist are beginning to give them a guide as to where the industry should go, which opens up opportunities for them to reinvent themselves and create a more sustainable and sustainable industry.

Recently as we published in REPORTUR.mx Volaris announced the opening of two new routes that will connect El Salvador with Mexico City starting September 15. (Volaris will connect El Salvador with CDMX and Cancun)