In Mexico, the United States, America, the Philippines and in many other places in the world, the day of the Virgin of Guadalupe is celebrated on December 12 every year, in honor of the image that has the most important and most celebrated Catholic tradition in Mexico.

In Spain, September 6 is the Liturgical Feast of the Virgin of Guadalupe, in honor of the Patron Saint of Extremadura, the matrix of all Guadeloupean devotions. As patron saint of the autonomous community, events are also held in her honor on September 8, the day of Extremadura. In other areas of the country, the invocation of Guadalupe is also worshipped on September 6, such as in Jerez de la Frontera, with the Solemn Function to the Virgin of Guadalupe of the Brotherhood of Dolores, being the carving found in the Royal Sanctuary of the Evangelist Lord San Lucas the oldest in the city. donated by King Alfonso XI to said church after the Battle of Salado. [1]

In America and the Philippines, his apparition to San Juan Diego on the hill of Tepeyac on December 12, 1531 is attributed to his date, a site that is visited in the Basilica of Our Lady of Guadalupe in Mexico City and in the temples and churches dedicated to his worship throughout the country by millions of pilgrims and faithful. It represents one of the most significant traditional religious celebrations in the liturgical calendar of the region.

It is customary for such pilgrimages not only to include faithful and organizers, but also various dancers (the Danza de Matachines and the concheros), who lead the processions until they reach the Basilica.

Within the Mexican tradition is that the boys and girls who are born on this day are named Guadalupe, in honor of the Virgin.

In Spain, in addition to September 6, the Fiesta de la Hispanidad (which coincides with the National Day of Spain and the Fiesta del Pilar) is celebrated on October 12, with large events in Guadalupe (Cáceres, Extremadura) in honor of the Virgin of Guadalupe, since she has held the title of Queen of Hispanidad since 1928 (the year of her canonical coronation by the primate of Spain and King Alfonso XIII), as it was the original Marian invocation that would extend his devotion in America. Also, on September 8 when she was the Patron Saint of Extremadura (Spain).

In 1931, four hundred years of the patron saint of Mexico were commemorated, for which an immense number of people attended the ceremonies and celebrations. Even military personnel were present, which caused great scandal and indignation, because the Cristero War was fresh.