Published July 9, 2023

Guanajuato, a state known for its rich cultural heritage and vibrant tourist attractions, is set to welcome a staggering two million visitors during the upcoming summer holidays. Juan José Álvarez Brunel, the Secretary of Tourism in Guanajuato, revealed that the Tourist Observatory has projected a hotel occupancy rate of 36 percent, which is expected to generate economic benefits of nearly five billion pesos from July 19 to August 20.

Expressing enthusiasm for the influx of tourists, Álvarez Brunel emphasized that the tourism sector is diligently preparing to cater to both domestic and international visitors. Their aim is to provide an unparalleled and memorable experience by showcasing the best attractions the region has to offer.

Highlighting the gradual recovery of tourism, Álvarez Brunel disclosed that in 2022 alone, Guanajuato welcomed 22 million visitors, resulting in an economic boost of 47 billion pesos for the state. This notable growth demonstrates the resilience of the tourism industry despite the challenges posed by the ongoing pandemic and the evolving landscape of travel.

The current year has already witnessed a significant increase of 10 percent in the number of visitors, along with a 15 percent surge in economic benefits compared to the same period last year. Remarkably, hotel occupancy rates have remained steady, defying expectations amidst the changing dynamics of the tourism industry due to the pandemic.

Guanajuato’s popularity as a tourist destination can be attributed to its wealth of cultural landmarks, historic sites, and picturesque landscapes. Visitors can explore the cobblestone streets of San Miguel de Allende, a UNESCO World Heritage site known for its architectural beauty and vibrant arts scene. Additionally, Guanajuato City offers a glimpse into the region’s colonial past with its well-preserved buildings and underground tunnels.

As tourism continues to recover globally, Guanajuato stands out as a prime destination for travelers seeking a captivating blend of history, culture, and natural beauty. With its upcoming influx of visitors and robust hotel occupancy, the state is poised to enjoy a prosperous summer season, providing a much-needed boost to the local economy.

Local businesses in Guanajuato are eagerly gearing up to cater to the anticipated surge in tourists, ensuring that visitors have a seamless and enjoyable experience during their stay. By prioritizing customer satisfaction and maintaining high standards of service, the tourism industry in Guanajuato aims to solidify its position as a top choice for travelers seeking an unforgettable getaway.

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