GEMA Festival 2026 in San Miguel de Allende
Full Program of Events
The GEMA Festival will take place August 26–30, 2026 in San Miguel de Allende, Guanajuato, marking the first edition of the GEMA platform — GastronomÃa, EnologÃa, MixologÃa y Arte — which aims to position the city as one of Latin America’s top luxury cultural and lifestyle destinations
What GEMA Is
GEMA is a private-sector initiative that brings together chefs, sommeliers, mixologists, winemakers, artists, restaurateurs, hoteliers, and local producers to create premium experiences across the city. It is structured as both a flagship annual festival and a year-round platform with ongoing events in hotels, vineyards, galleries, and public spaces
Program Highlights
The five-day festival will feature:
- Multi-hand dinners curated by prominent chefs
- Exclusive wine-tasting routes and enological pairings
- Mixology pop-ups and coctelerÃa experiences
- Artistic interventions and collaborations with local artists like Daniel Valero (Mestiz) and Cecilia GarcÃa Amaro
- Wellness workshops such as sound healing
- Exhibitions and cultural happenings in galleries and public plazas
Venues & Experiences
Activities will be hosted at:
- Boutique hotels: Casa Hoyos, Rosewood San Miguel de Allende
- Fine-dining restaurants: RaÃces, Agavia, Hacintto
- Local vineyards: San José Lavista, San Lucas
- Art galleries: Punto Actual
Purpose & Impact
GEMA seeks to:
- Showcase San Miguel de Allende’s gastronomic, enological, and artistic heritage
- Foster collaboration between tourism, gastronomy, and cultural sectorsÂ
- Attract both new and returning visitors with immersive, high-end experiences
- Support local creative economy and tourism development
Who to Expect
The festival will feature national and international guests, including leaders from CANIRAC, Guanajuato’s Tourism Secretariat, the Mexican Wine Council, and Uva y Vino de Guanajuato
Tip for visitors:Â If you plan to attend, book accommodations early, as many events will be held in high-demand venues, and consider visiting multiple venues to experience the full GEMA program.
A wide variety of activities
The festival includes more than 19 activities distributed throughout San Miguel de Allende. Among this, the inauguration that will be held on August 26. As well as various forums, masterclasses, round tables, fashion catwalks, exclusive parties, pool parties and the Wine Market show. To close the event, on Sunday 30, at La Casa Dragones, attendees will experience a night of cocktails, oyster bar and the musical atmosphere of DJ Hydeclip.
With the above, the organizers expect to receive more than 65,500 visitors during the five days of the festival, with an average stay of 2.5 nights and reach a hotel occupancy of 70 percent. “That translates into an economic spill of 352 million pesos, 72 million for the hotel sector, 275 for general consumption,” Aguilar Uriarte said.
To learn more about the GEMA Festival 2026, go to its website: gemasanmiguel.com. Or visit their Instagram account, where you will not only find the details of the program and packages available to live this multisensory experience and immerse yourself in a universe where cuisine, wine and art dialogue in perfect harmony.
The newly established GEMA platform—standing for Gastronomy, Enology, Mixology, and Art—has officially launched to reinforce San Miguel de Allende’s standing as a leading cultural and lifestyle destination in Latin America.
Rather than functioning as a standard short-term festival, GEMA is structured as a continuous, year-round platform. It will bring together specialized creative sectors, local producers, and luxury hospitality brands to deliver premium experiences. The initiative plans a permanent calendar featuring elite culinary pairings, cultural happenings, and collaborative artistic projects distributed across the city’s major hotels, vineyards, public plazas, and galleries.
To kick off the continuous project, GEMA will host its inaugural flagship edition from August 24 to 30. The major launch events, scheduled between August 26 and 30, will feature special dinners, wine pairings, and mixology routes. Activities will take place at renowned local establishments, including the Rosewood San Miguel de Allende, Hotel Casa Hoyos, Hacienda San José Lavista, and Viñedos San Lucas, alongside private viewings at contemporary art spaces.
According to Guiselle Peña, spokesperson for the GEMA Council, the project was designed to reveal entirely new ways of experiencing the municipality. By fostering intersections between fine dining, premium winemaking, and local artists, GEMA aims to diversify the region’s contemporary tourist market while providing continuous economic development for Guanajuato’s creative ecosystem.
